Search

Why the buffalo?

You may have noticed a gentle metamorphosis of our logo over the past few years.  It has evolved from our long-standing brand name, EcoTraining, with a buffalo sketch on the left, to our name with no buffalo at all, to our current logo. Much effort and time went into sourcing a new icon for our logo, in fact, the process took, on-and-off, over two years!  And at the end of it all?  A very similar logo to our old one except it has a more modern font and a neater sketch of the buffalos which now come running from the right.

So after trying icons of trees, elephants, footprints, guides on foot and many more African wildlife symbols, why is the buffalo pair still with us after 15 years?  Well, we may ask, why not?

Besides the fact that an icon consistently associated with a brand for a long period of time is a very important marketing tool, we also asked Anton why he couldn’t let go of the buffalo icon.  And we also asked him – what buffalo really have to do with field guides and nature training.

Anton enlightened us on his connection to and the reason behind the presence of buffalo in our logo:

  1. The buffalo were there from the beginning and I respect that.  I stand for old-school rules and respect our heritage.  I hope that we teach this through EcoTraining.
  2. I don’t believe that everything has to change and I don’t believe that anything has to change if it works.
  3. Buffalos are very caring animals.  Our mother buffalo and calf represent this to me. There is a leader of a herd, teaching and protecting the young.
  4. If you look carefully the buffalo are mobile and possibly distressed indicating that “not all is well”… as is true for the world around us.
  5. Do you know a buffalo will leave the herd and turn to face a pride of lions that are attacking a member of its family? They will risk their very existence to others.
  6. Buffalos generally have a positive effect on the environment: their hooves tilt the soil while their grazing action improves the condition of the grassland for others. Their excretion also spreads fertilizers and irrigates the grassland!
  7. Don’t mess with Buffalo!
  8. Refer to point 7…
  9. Buffalos are gregarious
  10. Buffalos host oxpeckers and rely on these birds for an early warning system, demonstrating an interdependence in nature

“So these are the qualities about the buffalo that resonate for me in the EcoTraining logo” concludes Anton.  Many people may not have related to our logo symbol before this blog.  We hope that Anton has now given you a deeper appreciation of what EcoTraining represents.  As we hold onto the buffalo icon in our logo, so we aim to hold onto those important values in EcoTraining.

About the Author:
Picture of Annemi Zaaiman

Annemi Zaaiman

Explore more

bee on lavendar plant
Blog

Why Bees are Important?

Daily we hear about animals whose population numbers are in decline, but did you know that the humble Bees numbers are also in decline and they too are at risk of extinction?

Read more
arrow-marked babbler
Blog

The Magic of the Morning Chorus

Imagine yourself early in the morning in the middle of the South African bush; the sun is just about to rise, and the wildlife begins to wake up. You close your eyes and listen. What can you hear?

Read more
in the driver seat
Blog

Expect the Unexpected

Have you ever wondered what it feels like to sleep in a tent in the middle of the African bushveld, falling asleep to the sound of a lion roaring in the far, some jackals playing, hyenas laughing? Have you ever asked yourself if you are “made” for a life out there? Well, I did! Doing the 28-day course in Mashatu was more than just a break from everyday life. It was a deep dive into the core of life itself.

Read more

Start your wildlife career

Want to become a field or nature guide? Explore our immersive courses and training programmes for professional safari guides and guardians of nature, taught and led by experts in the industry.

EcoTraining offers career and accredited courses, wildlife enthusiast courses, gap year programmes and customised group travel courses.

Join our nature-loving community.